Every small business needs a custom website designed by a professional. That’s a sweeping statement, but it’s also a true statement. Small business website design is not any different from big business web design. In order to compete on a level playing field, small businesses today need to appear just as capable, established, professional and credible–as most of them are–with the bigger businesses. A larger business has more resources, more staff and more money to spend. They can afford to market their services to a scope that evades small business website design and marketing.
Small business website design requires the same elements that makes the big business websites great but on a budget.
IMPORTANT KEY ELEMENTS OF A SMALL BUSINESS WEBSITE DESIGN:
Intuitive menu navigation
Easy to search and find what you want
Engaging and informative quality content that is unique and creative.
Eye catching and custom designed for your brand –not one of the many cookie cutter template sites
Instill trust with a look and feel that matches the brand’s product or service offering
Ability to rank well on search engines to get noticed
Easy for internal staff to update content to stay current
Built to meet the individual small business website needs within budget but designed to be able to scale as the business grows
Small business website design and marketing is unique in that it needs to provide the smaller business the appearance and appeal of a larger site while still staying honest and ethical about who and what the small business is. This can usually be undertaken effectively by the use of creative content and custom website design by a consulting a professional.